With the rapid development of the parent-child economy, indoor playgrounds have become a popular project for more and more investors. Compared to outdoor venues, indoor playgrounds are not affected by the weather, the customer flow is more stable, and the return on investment cycle is relatively short. So, “How to prepare an indoor playground from scratch?” This article will provide you with details. 

Step 1: Market Research & Determine Business Direction

Before launching, you need to understand your target market:

1. Are there any competitors in the neighborhood?

2. What kind of amusement programs do parents and children prefer?

3 What age group of children is it suitable for?

Combined with the local consumption ability and customer demand, decide the type of your venue:

1. Parent-child type (suitable for 0-6 years old)

2. Sports type (such as trampoline, ninja space, rock climbing, etc.)

3. Theme park type (ocean, forest, castle and other themes)

4.Comprehensive Family Entertainment Center (FEC)

Step 2: Site Selection and Site Preparation

A good location can determine 80% of the customer flow. Suggestions when choosing a venue:

1. Convenient transportation and parking

2. Close to schools, shopping districts or neighborhoods

3. Floor height is recommended to be more than 5 meters (easy to build slides, climbing and other large equipment)

4. The ground is level and there is enough fire fighting and ventilation. 

Step 3: Develop an investment budget

The amount of investment varies for playgrounds of different sizes and functions. The general budget includes:

1. Site rent and decoration costs

2. Purchase and transportation of play equipment

3. Installation services

4. Business license, insurance and other operating documents

5. Publicity and promotion costs

6. Staff recruitment and training costs

Reference budget range:

Small-sized amusement park: 20k-50k USD

Medium-sized integrated park: 60k-150k USD

Large-sized FEC project: 200k+ USD

Step 4: Choose a professional amusement equipment supplier

A reliable supplier not only provides equipment, but also one-stop solution. Please prioritize manufacturers with the following advantages:

1. Provide free customized design and 3D effect drawing

2. Equipment meets international safety standards (e.g. ASTM, EN1176)

3. Experienced, can consider for you the subsequent operation and management of the factory is convenient

4. Provide transportation, installation guidance, after-sales service and other full-process services

5. Can assist with compliance certificates and testing

Step 5: Ensure compliance with safety standards and regulations

Safety is the bottom line for indoor playground operations. It is recommended to pay attention to the following aspects:

1. Materials need to be environmentally friendly, non-toxic, fire retardant and flame retardant

2. All soft-packed areas should have cushioning protection

3. Equipment passed third-party testing and certification and meet local import standards

4. Arrange daily maintenance and inspection system

5. Get a good business license, public safety permit, fire certificate of conformity, etc. 

Step 6: Scientific Planning and Design Layout

A good layout of the venue should take into account the entertainment, mobility and parents' comfortable experience:

1. Age-specific zoning (e.g., infants and toddlers zone, children's zone, parents' rest area)

2. Set up enough shoe lockers, changing areas, lockers. Stroller parking

3. Leave a profit module such as birthday party room, coffee break area, etc.

4. Reasonable flow of people to avoid congestion

5. Can add interactive projection, lighting, LED lighting, technological sense of equipment and other differentiation highlights

Step 7: Form an operation team

It is crucial to form an enthusiastic and responsible operation team:

1. Clear division of labor for reception, customer service, play area supervisors, cleaning staff, etc. 

2. Provide safety training, emergency drills and service standardization training. 

3. Set up internal performance appraisal to improve service quality. 

Step 8: Promotion & Publicity & Member Operation

It is recommended to publicize through multiple channels before and after the opening:

1. Local parent-child public number, Xiaohongshu, Jitterbug promotion

2. Cooperate with kindergartens, early childhood education centers, and the community

3. Organize special opening offers, experience days, and punch card giveaways.

4.Launch annual card, monthly card, sub-card and other memberships. 

5.Regularly organize theme parties and parent-child activities to increase the repurchase rate.

Summary:

The key to opening a successful indoor playground lies in scientific planning + professional cooperation + fine operation. Choosing a reliable equipment manufacturer as a partner can greatly reduce the cost of trial and error and improve the overall efficiency.

If you are considering investing in the indoor amusement industry, please feel free to contact us at IMAGI PLAYGROUND, we will provide you with one-stop solutions from site selection, planning and design, equipment manufacturing, transportation and installation to after-sales service, to help you quickly land the project, safe opening, easy to profit!